Moo’seum was our opportunity to create an immersive & memorable experience that resonated with our community’s passion points (food & art), and our goal to drive consumption. With the help of local artists and vendors we created an art gallery that was centered around dairy as a cultural icon.

THE RESULTS

Over the month, we had 11.2K people walk through our gallery, tasting milky treats and enjoying the dairy-inspired art. Online, we had people posting, engaging and wanting us to come to their city.


18 Local Partners
4 Exclusive Dairy Food Items
11.2K Attendees
6.5K New Followers
26.9 #MilkUPMooseum TikTok Views
13.4M Instagram Impression