A mix of some of the best performing and some of my personal favourite social content for Porter Airlines.

I was assigned the responsibility of designing posts for Porter Airlines' social media alongside the Social Media Manager and Art Director.

Our objective was to effectively communicate with our target audience. To achieve this, we established several social media pillars to serve as the foundation for our creative content. These pillars are:

Porter Life (Who We Are, The Way We Travel)

What Happens Outside of the Plane (i.e. City Guides, Local Highlights, etc.)

People of Porter (Brand alignment and credibility)

Porter Experience (Brand preference)

What Happens Inside the Plane (Everything that makes Porter different - from announcements, and new destinations to onboard features and promotions. (i.e. food & beverage vendors, free wifi, new jets, etc.))